@the Grounds, formerly the Placer County Fairgrounds and Event Center, is a multi-purpose event facility on nearly 60 fully landscaped acres in the heart of Roseville, California.
For more than 80 years, @the Grounds has been the home of the Placer County Fair along with countless other community, family and corporate gatherings.
In 2017 @the Grounds underwent renovations to:
Main Parking Lot
Washington Boulevard Landscape
Our most exciting project yet, a 160,000 square-foot indoor multi-purpose facility is also in the works. Design and construction meetings are in progress with more exciting announcements to come! Find out more here.
CEO - David Attaway
David Attaway has more than twenty-five years in the hospitality and leisure industry. His varied background includes both paid and volunteer roles in arts, gaming, entertainment, tourism and facility management.
With an educational and vocational background in marketing and management, he has worked for a city, a symphony orchestra, two universities, two casinos, and three nonprofit tourism organizations.
David has been the CEO at Placer Valley Tourism for six years and recently also became CEO of @the Grounds. David resides locally in Roseville.
Director of Operations & Event Services - Robbie Sandoval
Robbie Sandoval comes to us from Tennessee where he was the manager of various concert and event venues including Back Porch Entertainment and the Knoxville Civic Auditorium-Coliseum.
He has over 30 years of experience in working with clients to bring their event dreams into reality. He specializes in operations including finances, catering, entertainment, and event setup.
Director of Sales - Cheryl Goldfarb
With more than two decades of experience leading sales efforts on behalf of hotels and event spaces, Cheryl Goldfarb joins @the Grounds team as its Director of Sales.
“I’m so excited for the opportunity to be a part of a project that will not only uplift Placer County, but the region as a whole,” said Goldfarb. “With the newly renovated grounds and versatile event space, the Placer Fairgrounds is sure to become the go to destination for events of all sizes.”
Specializing in multi-faceted events and corporate meetings, Cheryl has worked most recently at the McClellan Conference Center, and, previously, for hotel groups, including Hilton and Marriott.
Cheryl is a long-time resident of Antelope, CA, where she lives with her husband Bryan, Sons Zachary and Connor and two very energetic Labs.
Business Office Manager - Carrie Fankhauser
Carrie comes from an extensive background in planning large scale events as well as working in the hotel industry for the past 8 years.
“This opportunity comes at the perfect time for me! I am so excited to be a part of the growth @the Grounds. I see the potential in everything that is offered and the great impact this will have on our community.”
After being part of the opening team of the Hyatt Place in Roseville as well as working in the Accounting and Human Resources departments for Marriott, Carrie is ready to bring her experience and excitement to this position.
Carrie has been a long-time resident of the Sacramento area where she and her husband, Eric, have successfully raised four wonderful children.
Facilities Manager - Jodi Gillespie
With more then 10 years with the former Placer County Fairgrounds, Jodi continues on now as the Facilities Manager of @the Grounds.
"The fairgrounds has long been in need up upgrades like the renovations that are happening now and to be here for it is like a dream come true. Everyday keeps getting better and I am honored to be a part of this @the Grounds team."
Jodi moved to the area twenty three years ago from Southern California and is the proud mother of two grown children and two precious grandchildren.
Abby Evans - Sales Manager
Raised in Dallas, Texas, Abby then moved to Austin where her passion for the event industry started. There she learned all the ins and outs of events at Westwood Country Club and continued to grow when she moved out to California to become an Event Ambassador for Topgolf working sporting events for corporate and social functions. She then became a sales and event consultant for a catering company in Sacramento as well as assisting in coordinating weddings in the Tahoe area!
"I am so happy to be a part of this team and can't wait to see all the possibilities @the Grounds has in store!"
Jennifer Houck-Mahoney - Sales/Office Coordinator
Jen comes to us with over 10 years’ experience as a Business Analyst. She has spent the last 20 years coaching cheerleading with 12 years spent coaching at the high school level. Born and raised in Roseville, Jen now lives in the Sacramento area with her husband, and two daughters.
“I grew up in Roseville so I love seeing all the renovations @the Grounds! I can’t wait to see the opportunities the Placer Valley Event Center will bring to Roseville, and I’m excited to be a part of this team!”
Kyle Corbett - Event Services Coordinator
A Roseville native and Sacramento State graduate, Kyle gained his first experience in the event industry with Placer Valley Tourism as a Marketing and Public Relations Intern. From there he continued his work in events with Sacramento Republic FC as he helped their push to become a professional soccer club while on the Events and Promotions Team. He joins @the Grounds as the new Event Services Coordinator.
“After growing up in Roseville, it’s very special to be a part of the @the Grounds team and I look forward to doing my part in continuing the amazing growth of this organization!”
Henry Collantes - General Manager, Hampton Inn & Suites
Holly Hofmann - General Manager, Staybridge Suites
Jeff Dubchansky - Commissioner, USA Softball of Sacramento
Merlyn Landaker - General Manager, Holiday Inn Express Lincoln
Shawn Tillman - Economic Development Manager, City of Lincoln
Tami Caufield - General Manager, Holiday Inn Express Rocklin
Troy Holt - Director of City Commerce and Communications, City of Rocklin
Kelly McDaniel - Director of Sales, Larkspur Landing
Ron Berger, Chair - Area General Manger, Heritage Hotel Group
Lauryl Hernandez, Vice Chair - General Manager, Hyatt Place
Steve Makis, Secretary - Account Executive, Bender Insurance Solutions (Rocklin Chamber Seat)
Wendy Gerig, Treasurer - CEO, Roseville Area Chamber of Commerce
Heather Hilton, Past Chair - Area Director of Sales, Tharaldson Hospitality Management
Jessica Sacci - Regional Director of Operations, Aimbridge Hospitality
Bob Romness - Volunteer, Lincoln Chamber of Commerce
Kevin Payne - Assistant City Manager, City of Roseville